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Apple’s iPad dominated tablet and mobile shopping on Black Friday: study

by Doug Drinkwater

November 26 2012

Apple's iPad accounted for 88% of tablet shopping on Black Friday
Apple's iPad accounted for 88% of tablet shopping on Black Friday

Tablet and mobile shopping was apparently all the rage the day after Thanksgiving, with IBM data suggesting that the iPad in particular was the preferred device for hunting down and buying the latest bargains.

IBM’s 2012 Holiday Benchmark report indicated that online sales for Black Friday rose 20.7% year-on-year in 2012, with a considerable 16% of all transactions being made on a mobile or tablet device.

Apple's iPad was the clear winner in both categories, with the iOS slate accounting for 88% of all tablet shopping on Black Friday, and 10% of all online shopping by mobile device on Black Friday.

The last statistic even made the iPad the most popular mobile device for shopping on Black Friday (9.8%), with the iPhone a close second with 8.7%.

And as further evidence of how dominant the iPad is when it comes to tablet-based shopping, Apple’s nearest rivals in this space were Barnes & Noble's Nook Tablet (3.1%), Amazon’s Kindle Fire (2.4%) and Samsung's Galaxy Tab (1.8%), which accounted for just 7.3% of tablet-based sales combined on Black Friday.

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