Tablet adoption in U.S. has more than doubled in past year

by David Needle

December 21 2012

Forrester study says 19% of the U.S. population now has a tablet.
Forrester study says 19% of the U.S. population now has a tablet.

A new report by Forrester shows rapid growth of tablet adoption in the U.S. and several other signals that mobile device and online presence is pushing strongly upward.

Starting with tablets, Forrester says tablet adoption in the U.S. now reaches 19% of the population, more than double what it’s survey found in 2011.

Demographic breakouts were also revealing. For example, Gen Yers lead in technology adoption.

Forrester says Gen Yers own the most connected devices and more than seven in 10 have a smartphone, and 25% own a tablet.

(Gen Y, also sometimes called the Millennial Generation, are hitting their early 30s now. Birth dates range from late 1970s to the 1980s and later by some measures).

Meanwhile, Forrester says Gen Xers are among the biggest spenders. The report says over 46 million U.S. consumers in this age group have the highest average household income and spend the most money online of all age groups.

(Gen X is generally defined as the generation born after World War II, with birth dates ranging from the 1960s to the early 1980s).

"US smartphone owners use their device almost everywhere," writes Forrester analyst and report author Gina Sverdlov in a blog post. "They aren't just connecting at home but wherever they go; in fact, they're more likely to access the Internet on their phone in a store than in their own kitchen.

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