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Tablet activations skyrocket on Christmas Day

by David Needle

December 27 2012

Smartphone activations usually far outpace tablets, but not on Christmas Day.
Smartphone activations usually far outpace tablets, but not on Christmas Day.

Smartphone and tablet device makers have a new reason to celebrate Christmas Day, activations. A new study by Flurry Analytics shows a big spike in device activations that day, as consumers turn on their new electronic gifts for the first time.

Flurry’s analysis of iOS and Android devices for Christmas Day shows there was a whopping 17.4 million activations worldwide versus only 4 million all through December 1-20 -- a one-day jump of 332%.

The one-day burst is a record across the device landscape as more iPhones, iPads, Kindle Fires, Galaxy Tabs and more.

During the same December 1-20 period far more smartphones (80%) were activated than tablets (20%), but tablets were the big winner Christmas Day, edging out smartphones 51% to 49%.

Of note, Flurry says the most popular activations were for Apple’s iPad (iPad and iPad mini) and Amazon’s Kindle Fire HD 7. Amazon’s latest Kindle Fire was apparently a very popular gift. Amazon’s tablet had the biggest jump, growing several thousand percent on Christmas over its baseline of activations the earlier 20-day period in December.

The company says because over 260,000 apps use its Flurry Analytics, it’s able to detect over 90% of all new iOS and Android device activations each day.

App download mania

Along with the growth in device activations, Flurry reported a surge in app downloads on Christmas. There was a whopping 328 million app downloads across iOS and Android devices on Christmas versus 155 million downloads for the twenty days earlier the same month, December 1-20.

Over the next week, up through New Year’s Day, app download rates will remain significantly elevated,” said Flurry’s Peter Farago in a blog post on its report.

“Flurry anticipates downloads to surpass more than 1.5 billion, and have a shot at breaking through the 2-billion download barrier for the first time ever,” he added. 

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