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Study: Tablet shoppers will spend $24 billion in 2013, almost double that in 2015

by Doug Drinkwater

January 10 2013

Tablet shopping will account for 16.9% of all retail eCommerce sales by 2016, says eMarketer
Tablet shopping will account for 16.9% of all retail eCommerce sales by 2016, says eMarketer

A new report from eMarketer forecasts tablet spending in the U.S. to hit a mighty $24 billion in 2013, before reaching almost $50 billion in 2015.

Labelling mobile devices as a ‘key component of the digital shopping landscape, the study states that mobile spending topped almost $25 billion in 2012, with this representing a year-on-year rise of 81% from 2011.

eMarketer expects this growth to continue in 2013, with mobile spending reckoned to increase by 55.7% year-on-year to account for 15% of all retail eCommerce sales.

It would appear that this growth will largely be driven by tablets however, with eMarketer saying that models like the iPad will ‘produce the bulk’ of Mcommerce up until 2017.

The researcher defines Mcommerce as all purchases made via smartphones, tablets and other mobile devices, with this not including the sale of travel or events tickets. 

The firm says that U.S. consumers will spend $24 billion shopping on their tablets in 2013, and expects this figure to almost double by 2015. Such an increase will coincide with tablets accounting for 9.4% of all retail eCommerce sales this year, and for 16.9% by 2016.

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