Surprise study: Google's Nexus 7 is outselling the iPad in Japan

by Doug Drinkwater

January 17 2013

A new report reveals that Google's Nexus 7 was the most popular tablet in Japan over the holiday season
A new report reveals that Google's Nexus 7 was the most popular tablet in Japan over the holiday season

Apple’s iPad is said to be the clear market leader in the tablet market, but that isn’t the case in Japan according to a new survey.

In a study (translated from Japanese) of 2,400 consumer electronic stores in the country, business daily newspaper Nikkei found that Google’s Nexus 7 had a 44.4% share to the tablet market in December, compared to 40.1% for Apple’s iPad. 

The report did however add that Apple has dominated the tablet market in Japan since the iPad’s launch in 2010 and said that the Cupertino company suffered from a shortage of iPad minis in the country over the holiday period.  

Nikkei put the Nexus 7’s success down to its cheaper price point but said that domestic tablet makers Sony and Fujitsu endured something of a struggle, coming to occupy around 2-3% each of the local tablet market.

Nikkei added that tablet sales reached 3.6 million units in 2012 but, citing figures from IDC Japan, expects this to jump up to 4.9 million units by the end of the year.

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