UBS Investment Bank analyst Brent Thill thinks the iPad will become ‘your portable computer’ this year but admits that times are tough for Microsoft and its Surface tablet.
In an interview with Bloomberg TV, Thill said that the iPad has 'become an enterprise device’, and implied that the tablet's role within the enterprise could grow significantly in the future.
“The iPad has become an enterprise device. One of our predictions this year is that the iPad will become your portable computer, and that you will have a loading dock at work to plug [the iPad] it into a monitor.”
Looking at Apple’s competitors, Thill, who recently cut his forecast for Surface shipments, said that Microsoft is currently struggling with Windows 8 and its Surface tablet.
“They’re in a tough position right now with Windows 8, Surface and the current quarter," said the UBS analyst. The Surface is new, and it’s been tough out of the gate for them. But that’s only going to improve over time."