iPad app downloads grow 8X when developers drop the price

by Doug Drinkwater

February 4 2013

Distimo says that iOS developers got a huge increase in downloads when they discounted their application
Distimo says that iOS developers got a huge increase in downloads when they discounted their application

Mobile analytics firm Distimo says there is one easy way iPhone and iPad developers can boost download figures-- by dropping the price of their application.

The company surveyed 850 iPhone and 930 iPad apps that had changed price at least once in December and studied the effects when this price changed between $1 and $3.

Looking at discounted iOS apps over a five-day period, Distimo discovered that iPhone app downloads on average increased by 1665%, with iPad apps jumping up by a considerable 871%.

Dropping the price of an app can also have a significant impact on developer revenues, with a one-week discount helping iPhone and iPad app revenues increase by 159% and 71% respectively over the same period.

However, while price drops encouraged new users to download apps and in turn boost developer revenues, the opposite was true when app developers upped the price, the report reveals. Distimo says that app downloads for iPad (57%) and iPhone (46%) dropped by almost half when app prices were increased.

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