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Good news, Microsoft: Most workers would rather buy a Windows 8 tablet than an iPad

by Doug Drinkwater

February 5 2013

Forrester's figures suggest that IT workers are looking to buy a Windows 8 tablet, like Microsoft's Surface
Forrester's figures suggest that IT workers are looking to buy a Windows 8 tablet, like Microsoft's Surface

Forget about weak Windows 8 sales and the downbeat forecasts for Microsoft’s Surface -- some analysts now claim Windows tablets can beat the iPad in the workplace.

Coming in the week Microsoft launches the Surface Pro, Forrester Research reports that over 200 million information technology workers would like to buy a Windows 8 tablet in the future.

This figure was based on its survey of 9,766 IT workers, with the research group adding that while just 2% of these folk currently own a Windows tablet, another 32% are lining up a Windows 8 model to be their next work tablet.

Results were not exactly bad for the iPad either, with Forrester finding that Apple's tablet accounts for 12% of all tablets in business, a substantial share given eight in ten (79%) workers do not own a tablet.  26% of IT workers are thinking about buying an iPad in future.

As part of the report, Forrester also examined the bring-your-own-device (BYOD) trend and found some good news for businesses looking to cut down on IT costs, concluding that 36% of IT workers are happy to pay to get the device they want.

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