Smaller tablets hit the big time: iPad mini demand has doubled in six months

by Doug Drinkwater

March 13 2013

Demand is growing for Apple's smaller iPad, according to a new report
Demand is growing for Apple's smaller iPad, according to a new report

There is a growing consensus among market researchers that sub 8-inch tablets all are the rage, with one new report suggesting that interest in buying Apple's iPad mini has almost doubled in less than six months.

Coming just a day after IDC’s latest figures revealed that smaller Android tablets will push worldwide tablet shipments to 190 million units this year, daily deals website TechBargain detailed its own survey results on demand for Apple’s 7.85-inch iPad mini.

When asked if they would buy the tablet, 33% of the 899 respondents said that they would, a considerable rise considering 18% said the same prior to the mini’s launch back in September.

The survey also quizzed respondents on what they would like to see next on Apple’s latest tablet creation, with a longer battery life (quoted by 87% of respondents) and faster processor (85%) at the top of the wanted list.

Some users also expressed a desire for a Retina Display (77%) – which is expected to feature on the second-generation iPad mini, and for the next model to be thinner and light than its predecessor. The more optimistic survey respondents went onto demand a USB port (76%) and multiple user accounts (47%).

Apple launched the original iPad mini in late October, with the model such a success that Apple is now reportedly expecting to sell more iPad minis than full-sized iPads in 2013. The second-generation iPad mini is expected to be launched in the first half of this year.

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