iOS is winning in enterprise, but Android scores highly in some verticals & emerging markets

by Doug Drinkwater

March 20 2013

Citrix’s latest Enterprise Mobility Cloud Report reveals that Apple's iOS is still the king of enterprise, but has some encouraging news for Android adoption too.

The data and insights into enterprise mobility trends come from customers who have deployed Citrix’s cloud-based XenMobile mobile management platform, a product which resulted from Citrix’s acquisition of Zenprise.

The report highlights that Apple’s iOS continues to dominate in enterprise globally, accounting for 58% of all devices enrolled in the cloud, although Android isn't far behind and is now the fastest growing platform in Europe, the Middle East and Africa (EMEA).

Android also appears to be finding favor in certain verticals – a point captured upon in a Zenprise report towards the end of last year, with field service companies in transportation and utilities tending the prefer Google’s open operating system. Citrix also discovered that there has been a “significant increase” in Android deployments in education, non-profit organizations and communication services over the last year.

Apple’s iOS by comparison is preferred by vertical industries where on-to-one customer engagement is crucial, a trend which perhaps explains surging demand for the iPad in retail stores and restaurants.

That said, the data from this report would suggest that businesses are using the iPhone and iPad for different things, with the latter in particular picking up demand in the legal, real estate, retail, restaurant and manufacturing sectors.

The iPhone was preferred for energy, banking, insurance and financial services, with Apple’s iPod somewhat surprisingly the overwhelming favorite iOS device in the leisure industry.

Citrix’s report also tackled how enterprises are controlling personally-owned devices in the workplace and, more to the point, the apps that run on these bring-your-own-device (BYOD) smartphones and tablets.

The study reveals that organizations are now more aggressively blacklisting apps (up to 18% from 11% last quarter), partially because of concerns around data and security threats, but also because some apps like Facebook and Angry Birds are considered productivity drains.

Not that apps like Facebook are being shut off by enterprise, though. The social networking site features in the top 20 apps in enterprise app stores, along with the likes of Citrix Receiver, Salesforce, Box, Dropbox, Concur, Numbers and Quickoffice.

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