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Rumor: Cheaper Windows 8 tablets are coming soon

by Doug Drinkwater

April 2 2013

Topeka Capital analyst Brian White believes that Windows 8 tablet licensees are to be cut by up to 40%
Topeka Capital analyst Brian White believes that Windows 8 tablet licensees are to be cut by up to 40%

Demand for Windows 8 tablets may have been slow to date, but that could all change if Microsoft cuts Windows 8 licensees fees to tablet OEMs by up to 40%, according to one analyst.

Citing sources familiar with Microsoft’s plans, Topeka Capital analyst Brian White says that Microsoft could be about to reduce the Windows 8 tablet licensees by 35-40%.

Business Insider reports that the analyst, who was speaking on a “China-Taiwan Technology Tour”, says that the Windows 8 licenses for tablets currently cost around the same value as for desktops and laptops.

This rumor comes less than a month after Digitimes claimed that Microsoft was cutting licensee fees for Windows 8 laptops to OEMs by as much as 20%.

At the time, the news website, which cited retailers in Taiwan for the information, said that the price drop would make $500 the new “sweet spot” for touchscreen laptops.

Presumably, this supposed price drop for Windows 8 tablets will bring models closer to $300, a price which could enable these fledgling devices to compete against cheaper models running Google's Android operating system.

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