Uh oh – looks like Google’s Nexus 10 tablet is a flop

by Doug Drinkwater

April 17 2013

Google's WiFi-only Nexus 10 starts from $399
Google's WiFi-only Nexus 10 starts from $399

One analyst claims that just 680,000 people own Google's Nexus 10 tablet, figures which would make the 10-inch Android device even less popular than Microsoft’s flagging Surface RT.

With Google shying away from releasing hard and fast numbers on who has (or hasn’t) bought their devices, mobile analyst Benedict Evans attempted to fill the gap with some recent number-crunching on his blog.

Looking at both the number of active Android users and Google’s development data on screen sizes and display resolutions in use, Evans concluded that there were 6.8 million Nexus 7 tablets in circulation at the end of March, but just 680,000 Nexus 10s.

The Nexus 10 (which is co-developed with Samsung) may have only came to market in December but, nonetheless, the predicted sales figure still pales in comparison with some of the less successful tablets on the market – most notably Microsoft’s Surface RT.

Microsoft was said to have sold just over a million Surface RTs in the five months to March, while even BlackBerry sold 370,000 PlayBooks a quarter at last count.

Google has largely suffered from poor distribution of the Nexus 10. The Android 4.2 tablet, which starts from $399, has only ever been available through the online Google Play store, although that could change if reports are true on Google opening its first retail stores later this year.

These figures are unlikely to deter Google -- the search giant is also said to be working on the second-generation Nexus 10.  The successor is believed to have an improved CPU and GPU.

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  • GSLeon3
    1 year 7 months ago

    "Google has largely suffered from poor distribution of the Nexus 10. The Android 4.2 tablet, which starts from $399, has only ever been available through the online Google Play store, although that could change if reports are true on Google opening its first retail stores later this year."

    Really? Strange since I got mine at Office Depot & know for a fact that they are available at WalMart & maybe even Staples.

    Maybe it didn't do so well because it is a Nexus device, mediocre unless you have the time, skill or inclination to make firmware changes. Nexus devices lack many of the features of other Samsung tablets & that is Google's doing, not Samsung's.

  • bcbaking55
    1 year 7 months ago

    Maybe Google needs to rethink who they choose for their manufacturing partner. A company that has alterior motives, such as using the Nexus brand to increase market share while taking steps to push Google out of the picture (replacing Android with their own OS) is biting the hand that feeds you. this same manufacturing partner uses quite underhanded methods in both marketing and product development with an apparent disregard for ethics or patent rights. Google has worked too hard to develop its image and reputation, and of course its market. Should they continue to work with a partner who is looking to push them out of the picture? The general public might also see this as a reason to look at other products.

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