Come and meet these leaders of the Tablets 2.0 revolution:

  • Jane Boulware

    Vice President, Windows Devices
    Microsoft

  • Hector Llorens

    Platform Manager, Business Tablets
    Intel

  • Christopher Gish

    Vice President of Sales
    Sunovion Pharmaceuticals

  • Steven Beggs

    Senior Manager, Learning Innovation
    Home Depot

  • David Goodman

    CIO
    International Rescue Committee

  • David Crain

    Assistant Provost & CIO
    Southern Illinois University (SIU)

If you're involved in a tablet deployment at your company, you may be eligible for a free pass. Check conditions on the registration page. Learn more


Analyst Mary Meeker details surge in mobile ad spend, tablet growth

by David Needle

May 29 2013

A big surprise: iPad sales passed notebooks and PCs in Q4, 2012.
A big surprise: iPad sales passed notebooks and PCs in Q4, 2012.

Kleiner Perkins analyst Mary Meeker gave one of her famous rapid-fire, 100 slides overview of the key trends in computing and the Internet that included some especially striking data related to mobile.

As big as mobile growth has been, Meeker told attendees at the AllThingsD conference today that “there continues to be material upside for mobile monetization."

In 2012 Meeker said $37 billion was spent on Internet advertising, with $4 billion of that focused on mobile. In one of her charts, Meeker says there is a over a $20 billion mobile advertising opportunity in the U.S. alone.

She said the latest research to look at time spent with media and advertising spending “continues to be way out of whack in favor of print, giving us an indication there is a lot more upside for Internet and mobile.”

One example of mobile ad growth, she noted that Groupon now says 45% of its customer transactions in the most recent quarter came from mobile; that’s up from less than 15% two years ago and about 25% a year ago. 

Tablets take off including a surprise #3

As someone who has covered technology for years, Meeker said the growth of tablets in the past three years has been “stunning.”

She said the iPad is growing three times faster than the iPhone and in the 4th quarter of last year, tablet shipments surpassed both PCs and notebooks.

Another surprise: “No one would have predicted Amazon.com would be be the number 3 provider of tablets, but they were in 2012,” said Meeker.

Share with: Comment   v

Free newsletters for more tablet news, insights, apps and tips


Comments

 

Latest in tablet business / productivity