Businesses say they need more funds to make mobile sites successful

by TabTimes Staff

June 18 2013

Business investment in mobile is clearly on the grow. Almost a third (32%) of digital businesses will spend $1 million or more on mobile operations this year compared to 24% in 2012.

But of those mostly working with budgets under $1 million, 38% of 145 executives surveyed in Q1  feel that they don't have enough to fund their mobile efforts to be successful, according to research by Forrester

Three-quarters of businesses say they have a mobile-optimized site, and nearly all say they will have one by the end of 2013. About a third (31%) have an HTML5-powered mobile site, with 64% planning to launch one by year’s end. On the app side, 88% say they have -- or plan to have -- native apps for iOS, and 74% for Android, this year.

 

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