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Browsing the web on Android? You’re probably using a Samsung

by Doug Drinkwater

July 17 2013

When it comes to Android web browsing in North America, Samsung is the runaway leader, according to a new study.

In a recent study, research firm Chitika Insights found that Samsung devices account for a substantial 47.2% of Android web traffic distribution in North America.

Following way in the distance was HTC was 9.7%, Motorola with 9.5%, Amazon with 8.8% (the Kindle Fire grabs the second-highest tablet web traffic in the region) and LG with 8.3%. Google’s collection of Nexus smartphones and tablets lagged someway behind with just 2.5% of the total.

Chitika put Samsung’s success down in part to its substantial marketing budget but highlighted that some of the firm’s lesser known products also attracted usage, with 25% of Samsung-based web traffic coming from models like the Samsung Galaxy Ace.

The Galaxy S3 was the most popular Samsung phone for browsing (32%), while the firm's Galaxy tablets accounted for 11% of Samsung Android web traffic.

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