First ever ‘State of the Tablet Market’ report reveals users big on apps, small on size

by Michael Singer

August 6 2013

The popularity of tablets has had a profound effect on business
The popularity of tablets has had a profound effect on business

As people continue to adopt tablet computers at a breakneck pace, spotting usage trends as well as devices and apps can help businesses better understand how to utilize tablets as a competitive advantage.

While there is a great deal of data about the impact of tablets in business, no apparent consolidated source of tablet-related information is available. That’s why TabTImes, the online source for tablets and business, has published its first-ever State of the Tablet Market. This executive overview allows you to quickly scan for statistics and data relating to the tablet ecosystem.

This page is broken down into three sections: Tablet devices, Tablet apps, and Tablet usage. Each section details available market research that details how people are embracing tablets for business

The document will be updated as necessary to give you a timely source that can be referred to at a glance.

Current trends in tablets

According to the data gathered so far for 2013, tablet computers are not only outpacing sales of laptops but their growth rate is nearly double of the same period last year, according to analysts with research firm IDC.

While the current Pew Internet & American Life Project report suggests slightly more than 1 in 3 adults in the U.S. own a tablet computer, the majority of tablets shipped this year are based on the Android operating system. However, Apple iPad and iPad mini account for a sizable share of the market (40% this year alone, according to IDC). In fact, the iPad family makes up more than 84% of the total online traffic coming from tablet computers, says the Rimm-Kaufman Group.

But it’s the apps that run on these tablets that has been the biggest story this year so far. Analysts project there will be $8.8 billion worth of tablet apps sold this year. Revenue for tablet apps is expected to outsell those of smartphones by 2017, according to Juniper Research.

Additionally, there is a significant shift in the size of the tablet screens being sold. While the iPad, Galaxy Tab, and Nexus tablets were initially rolled out three years ago, they were all 10-inches on the diagonal. Now, the lightweight, smaller screen sizes (between 7 and 10 inches) are taking customers by storm.

As the nature of the tablet market continues to shift, analysts polled on the State of the Tablet Market report indicate that smaller screens and more apps will grace the tablets of the near future.

(Find out more about the State of the Tablet Market. Join us at TabletBiz and Tablet Ecosystem - scheduled for November 13, 2013 in New York City)

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