A new report by Jumptap shows the Apple iPad further solidifying its lead in mobile traffic, while Samsung’s Galaxy Tab also grew as its chief rival.
The Galaxy Tab jumped 5.8% in market share year-over-year, while the Kindle Fire, which was the hottest challenger to Apple after Christmas 2011, has cooled, losing 11.4% in market share. Google’s Nexus is finally on the radar (at 2.3%) after releasing three generations of its first tablet in just one year.
Jumptap said stats from its network, which reaches over 218 million mobile users in the U.S. and over 439 million mobile users worldwide, show that 84% of mobile traffic now comes from apps.
Only two years ago that number was split about 50/50.
“Previously, the iOS vs. Android battle could not crown a standing victor for Android,” said Matt Duffy, VP of Marketing at Jumptap. “Yet in the past year, we’ve seen Samsung rise above the pack in both tablet and smartphone share.”