Analyst says Apple’s new iPhone 5S faces a fight to the death with phablets

by Doug Drinkwater

September 10 2013

Apple could announce one -- or two -- new iPhones later today
Apple could announce one -- or two -- new iPhones later today

With Apple preparing to take the wraps off one and maybe two new iPhones later today, one research analyst claims that the company is in for a big fight with both Samsung and increasingly-popular phablets.

In an email to TabTimes ahead of the unveiling, Jeremy Davies, the CEO and co-founder of UK analyst firm Context, spelled out how Apple could struggle to keep up with market demands.

"Apple is in a difficult position,” said the analyst in the opening exchange.

“The lead it built with such an innovative and stylish iPhone product line and with corresponding astounding sales, means they have their own tough act to follow.”

But while the analyst implied that the Cupertino giant had almost been a victim of its own success, he also suggested that the iPhone 5 could struggle in a market now dominated by cheaper and larger Android handsets.

“While Apple has been reaping the rewards of its success, with what is essentially a single product, competitors have emerged that have expanded the market beyond what Apple can offer both in terms of screen size and price,” said Davies.

“Apple has to have an answer to for example Samsung's price levels, and it looks like consumers love the bigger screens as well."

Apple is expected to announce two iPhones – the iPhone 5C and iPhone 5S, both with iOS 7 – later today. The former is expected to be a straight-forward successor to the iPhone 5 and is widely-reported to have a fingerprint sensor, while the iPhone 5C is reportedly a budget model.

Stay tuned to TabTimes for news and analysis from the event.

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Comments

 
  • ccoc
    1 year 2 months ago

    >> If Apple intends to remain a force within the tech community, it must push technological progress. Since the passing of Steve Jobs, Apple has become a purveyor of image devices and has lost focus on what made it great......innovation.

    John, I guess you missed the bit about Apple being the first to deliver a 64bit CPU for a phone , the enhanced motion sensor chip that lays a foundation for wearables plus the TouchID - but you'll no doubt dismiss all that as more bling, bling. You stick with Android - I'll be happy to upgrade to iOS 7and the iPhone 5s - alongside hundreds of millions of iOS users - something just not possible in the fragmented Android world.

  • John Swain
    1 year 2 months ago

    "Fight to the death" is very prophetic. One year ago we saw Apple's stock value fall nearly in half over night. The I-Phone 5 is not expected to sell to anyone new. The bulk of it's sales will come from existing I-Phone users that, for one reason or another, need to maintain a feeling of status among friends, a very narcissistic group. The buyer/user of I-Phones would make a great case study for modern-day human psychology.

    A recent survey indicates that American women are more concerned with what Miley Cyrus is wearing than the conditions in Syria. This is not the forum for geo-politics, but the point is, these same people do not understand internal specifications and functionality of a tech device, they are more concerned about how the phone looks when held up to their new face lift.

    Apple caters to "bling" like Hostess caters to Twinkies, lots of puff, no substance. If Paris Hilton has a gold I-Phone, you can bet that a knock-off will be offered at the Apple Store in pseudo-gold.

    Apple semi-annually teases it's users with cosmetic upgrades, the same way General Motors sold minor chrome changes as a technological advancement, and convinced buyers to trade in their cars every 2 years. Madison Avenue's "Madmen" sold the cosmetic value of cigarettes to smokers in the 1950's as status symbol of success.

    If Apple intends to remain a force within the tech community, it must push technological progress. Since the passing of Steve Jobs, Apple has become a purveyor of image devices and has lost focus on what made it great......innovation.

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