Tablet shipments set to grow 'overnight' thanks to new trade-in programs

by TabTimes Staff

September 11 2013

Small devices are a very big deal. Research firm IDC says it expects tablet shipments to pass total PC shipments (desktop and laptops PCs) in the fourth quarter.

For the year, IDC predicts approximately 227.3 million tablets will have shipped by the end of 2013, accounting for 14.6% of the global computing market.

IDC research analyst Megha Saini says in a report that buy-back programs are helping to grow the market for new tablets, giving not only new, but current tablet owners a reason to consider buying a new model. 

"At a time when the smartphone and tablet markets are showing early signs of saturation, the emergence of lower-priced devices will be a game-changer," says Saini. 

"Introducing new handsets and tablet devices at cheaper price points along with special initiatives like trade-in programs from Apple and BestBuy will accelerate the upgrade cycle and expand the total addressable market overnight."

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