The British Broadcasting Corporation (BBC) is seeing a steady rise in the number of people watching catch-up TV with a smartphone or tablet.
The BBC published a new study on Monday into how people used its own iPlayer VOD service in August, with the results pointing to the growing influence of mobile devices.
The publicly-owned broadcaster found that mobile and tablets accounted for 32% of all iPlayer traffic in the month, a penetration which equals the previous record set in June of this year. Tablets on their own represented 25% of all iPlayer TV views, and significantly increasing their dominance over smartphones (which had 15% of all views).
The BBC went onto indicate that there were 234 million iPlayer requests in total in August, representing a rise of 19% on a yearly basis, and said that iPlayer users are typically evenly split between male and female but “strongly under-55 in terms of age”.