5 keys to creating an effective mobile app roadmap for your business

Free webinar about mobile app strategy on September 9, 11:30 AM ET / 8:30 AM PT
With:


Falling prices to blame as Samsung inches closer to iPad in tablet market

by Doug Drinkwater

October 30 2013

Samsung's tablet shipments were on the up in the third quarter, according to IHS
Samsung's tablet shipments were on the up in the third quarter, according to IHS

Research firm IHS has blamed delayed product launches and cheaper prices for the reason Apple ceded tablet market share to Samsung in the third quarter.

In its latest report, the firm claimed that Apple shipped 14.25 million iPads in the three months, giving it a market share of 29.7%. And while that figure is still more than reasonable, it represented a fall from the 14.62 shipments and market share of 33.5% Apple achieved in the last quarter.

By comparison, Samsung had a lot more to smile about.  The Korean company saw shipments rise from 8.66 million to 10.65 million on a quarterly basis, and this resulted in the Galaxy Tab maker’s market share inclining from 19.9% to 22.2%.

(Worth reading: The big bucks are going on smaller and cheaper tablets this holiday season & 3 reasons why Android tablets are catching up with the iPad)

Analyst Rhoda Alexander was in no doubt as to the reasons for the contrasting fortunes of the two tech giants, blaming Apple’s delayed iPad launch and the continuing consumer swing to cheaper devices.

"The erosion in Apple's unit shipment market share was inevitable," said Alexander, the IHS director of tablet research, in a statement. "Cheaper almost always wins the volume race, and competitors were quick to adjust pricing when it became clear that it was impossible to achieve anything close to Apple's unit growth at the same price level.”

Outside the top two and there were gains for smaller tablet players like Asus (third) and Lenovo (fourth), although Acer saw shipments and market share take a quarterly fall.

(For columns, analyses and opinions about tablets and apps, sign up for the free TabTimes Daily or TabTimes Weekly Best newsletter

Share with: Comment   v

Free newsletters for more tablet news, insights, apps and tips



Comments

 

Latest in tablet business / productivity