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New study claims that Samsung beats out iPad for tablet satisfaction

by Doug Drinkwater

November 1 2013

Samsung tablet owners are apparently more satisfied with their device than those with an Apple iPad
Samsung tablet owners are apparently more satisfied with their device than those with an Apple iPad

The latest study from J.D. Power finds that Samsung tablet owners are happier with their device than their iPad-toting counterparts.

In its annual U.S. Tablet Satisfaction Study, J.D Power drilled down into tablet customer satisfaction by performance, ease of use, physical design, tablet features and cost before surprisingly concluding Samsung owners to be the most satisfied.

The Korean firm ranked highest with a score of 835 out of 1000 and the vendor was also the only one to improve on all five factors since April 2013. In particular, the firm improved by 25% for cost, a sure-sign of the Galaxy Tab's on-going battle with the Nexus 7 and Kindle Fire in the low-end tablet market.

Apple, meanwhile, came in just behind with 833 points and was especially strong in the areas of ‘performance’ and ‘ease of operation’.

Amazon was third with a score of 826 while Nexus 7 maker Asus capped off the top four with 821, which was also the average score in the study. Tablet owners were suitably less impressed with Acer though, as the Taiwanese manufacturer only reached 781 points.

The survey, which took place between March and August among 3,375 tablets who had had their tablets for less than a year, also had some intriguing findings on how consumers went about choosing their device.

(Worth reading: iPad shipments slip as Android tablets gain & Falling prices to blame as Samsung inches closer to iPad in tablet market)

It found that 50% of consumers relied on recommendations from family, friends and work colleagues before buying a tablet, although brand reputation (42%) and past experience with a brand (32%) also had roles to play.

Quizzed on the tablet’s most important features, 26% of respondents put performance as the main issue, while 22% said operation and 19% said styling. Features and cost accounted for 17% and 16% of votes respectively.

(For columns, analyses and opinions about tablets and apps, sign up for the free TabTimes Daily or TabTimes Weekly Best newsletter

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