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Microsoft’s Surface Tablet will not cost $1,000 after all

by David Needle

July 26 2012

Reports spread quickly across the web yesterday, including in TabTimes, about a Swedish website taking pre-orders for Microsoft’s new Surface tablet priced at $1,000.

But it turns out that isn’t price the site Webhallen.com expects it to sell for even though that’s what they advertised for a 32GB Surface model.

In response to a query from the site techie buzz, Webhallen said the prices on the site are in fact not based on any word from Microsoft whatsoever:

“Our customers are very interested in pre-ordering these products, so we have set a high preliminary pricing for the lineup so that they may be able to pre-order them. Just to clarify, we have not received any pricing from Microsoft regarding MRSP or purchasing net cost, and any people who have booked the Surface at this high price will of course have their order adjusted before any product is shipped. So we’re not going to overcharge anyone for being an early adopter.” 

Wpcentral.com may have been the first site to spot the Webhallen posting and report it, but others, including TabTimes quickly followed. 

Microsoft has not said specifically what the Surface, expected to go on sale in October, will be priced at. At the preview event for Surface in June, Microsoft did say pricing is “expected to be competitive with a comparable ARM tablet or Intel Ultrabook-class PC,” which would place it easily several hundred dollars below $1,000. 

The WiFi-only, 32GB version of the iPad sells for $599.

Microsoft and its hardware partners plan to include a version of Office with their ARM-based Windows tablets.

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