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New Intel chief reckons tablets will fall below $150 this holiday season

by Doug Drinkwater

July 18 2013

Intel CEO Brian Krzanich admits the chipmaker was “slow” to react to the tablet market, but believes the Atom and Clover Trail processors will see a surge in demand for both standalone and convertible models later this year.

Speaking on his first quarterly earnings call on Wednesday, Krzanich stressed that Intel is now watching out for the “next big thing”, after coming late to the tablet party.

"We've not always lived up to the standard we've set for ourselves," said Krzanich, in comments reported by The Verge and other tech publications.

However, despite Intel’s late move in the mobility space, Krzanich is confident that consumers will be able to get their hands on seriously cheap Bay Trail-powered tablets, for “$199 and below” as the year wears on.

"Some you'll see even lower -- $150, and below that, as we go through the holiday season,” said the Intel CEO, who recently succeeded Paul Otellini.

Krzanich added that he expects a new series of Haswell (fourth-generation Intel Core processors) to appear in “some cases” in laptops under the $300 in future, with these designs to include traditional clamshells and hybrid tablets.

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