Intel CEO says $99 tablets coming this holiday season

by David Needle

October 15 2013

Expect a new round of tablets priced as low as $99 this holiday season, says Intel's CEO.
Expect a new round of tablets priced as low as $99 this holiday season, says Intel's CEO.

What a difference a few months make. Back in July, Intel CEO Brian Krzanich predicted we'd see tablets priced under $150 this holiday season.

Now he's knocked $50 off that estimate.

Speaking to analysts today following Intel's quarterly earnings release, Krzanich said he expects $99 tablets, $299 Haswell (Intel's latest microprocessor) laptops, and $349 2-in-1 hybrid tablets and laptops.

Last month Intel touted the arrival of Bay Trail, its latest member of the Atom microprocessor family designed for tablets.

Two years ago, Amazon shook up the tablet world when it released its first Kindle Fire tablet for a breakthrough $199 price.

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