Apple and Google charge too much for tablet storage, claims watchdog

by Doug Drinkwater

November 20 2013

Apple is the worst culprit as far as tablet memory prices are concerned (Image: Which)
Apple is the worst culprit as far as tablet memory prices are concerned (Image: Which)

UK watchdog Which Magazine reports that some of the leading tablet manufacturers, including Apple, Google and Amazon, are charging hefty premiums when consumers opt to buy a tablet with more Flash storage.

Researchers found that it costs tablet manufacturers like Apple less than £6 (approximately $10) to add an extra 16GB of tablet memory to a device, but revealed that these same makers will often charge an additional £40 to £80 to bump a 16GB model up to 32GB.  

Some vendors were worse than others in this regard, as Apple and Google charged premiums of £80 ($130) and £70 ($115) respectively for the variants on the iPad Air and Nexus 10. Amazon’s recently-launched Kindle Fire HDX 8.9 wasn’t quite so bad as the 32GB price was only £40 ($65) more expensive than the 16GB version.

(Worth reading: Kindle Fire HDX 7, iPad mini & Nexus 7 display shootout has a winner & 3 reasons why most tablet makers are ignored)

That may not sound a lot but market watchers DRAMeXchange found that a block of 16GB storage for tablets between August and October cost £5.95 on average, with Apple’s Flash memory (MLC) coming in at £5.85 in October.

Those of you looking to avoid this high costs would be well advised to opt for a tablet with a micro SD slot or alternatively turn to cloud storage solutions like Box, Dropbox or Google Drive for holding your data.

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