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Forrester: 34% of all U.S. adults will own a tablet by 2016

by George Jones

March 6 2012

A blog post by Forrester analyst Sarah Rotman Epps' increases the research firm's forecast for consumer tablet sales, and indicates that the second-most popular use for tablet devices is for work purposes.

In the post promoting Forrester's newest report, "US Consumer Tablet Forecast Update, 2011 to 2016", Epps states that, "We now expect 112.5 million US adults to own a tablet in 2016, which will equal 34.3% of US adults."

Citing the pent-up demand for Apple's iPad update, increasing global demand for tablets and a two-year replacement cycle for consuemrs, she also forecasts that consumers will buy a whopping 292.5 million tablets from 2010 to 2016. 

The report finds that Google's Android platform for tablets is increasingly gaining market share, primarly based on the success of Amazon's Kindle Fire and Barnes & Noble's Nook Tablet.

In China, Epps reveals that while the iPad is popular in Tier 1 and Tier 2 cities, Lenovo's tablet and inexpensive white-label Android devices are gaining traction. 

Tablets at work? You bet

The blog post goes on to cite recent Forrester survey results revealing that 37% of U.S. tablet owners take their tablets to work.  

Furthermore, a recent international survey of almost 10,000 technology end users at small businesses and enterprises across the 90 countries where the iPad is currently sold revealed that workers in BRIC nations (Brazil, Russia, India, China) and Mexico lead the charge for wanting tablets at work.

Also interesting: respondents indicated that they'd be willing to share the cost of these devices with their employers. 

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