Intel has found a new to show off its commitment to tablets - music. Specifically, music played by a band of tablets assisted by robots.
Intel called on Sydney, Australia-based agency The Monkeys and production company Finch to create "Intelligent Sounds," a music-and-lights spectacle in which robots and an army of 60 Intel-powered tablets perform an original track created specifically for the campaign.
The tablets perform a variety of roles, acting as controllers, displays and even the "conductor." Each "member" of the band was programmed to play on command when it was struck by a robot arm.
"It is commonplace to have tablets play your music, but it's rare to have tablets create them," said Jayan Murty, Intel's director of brand strategy and integrated marketing, Asia Pacific, in a statement.