Google, which acquired AdMob for $750 million in November 2009, also revealed that the mobile advertising platform saw a 440% growth in tablet traffic in November 2011, compared to traffic in December 2010.

The meteoritic rise of tablet advertising is hardly surprising, given the rising adoption of the devices, but is relatively small fry when compared to Google’s total advertising requests, which almost each 3 billion a day globally.

Earlier this week, Google introduced a set of tablet-specific advertising formats, including ways to interact with a specific product, feature a collection of products or direct traffic to a store location. This followed the introduction of AdMob's own rich media templates for tablet advertising back in June and more, recently, advertising standards for tablets set by the Mobile Marketing Association (MMA).