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Velti stakes claim to unique mobile advertising network

by David Needle

March 28 2013

Velti has unwrapped, Velti Media, a new mobile ad network the company says will connect marketers to over a billion consumers worldwide.

Velti now boasts it’s the only media company to combine mobile advertising and marketing solutions in a single technology platform across a unified data model designed to help brands reach consumers on any device.

By combining advertising and marketing with performance data and predictive analytics, Velti says it’s able to make recommendations to brands on the best types of campaigns to run in order to achieve a specific set of goals.

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