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Tablets beat PCs, TVs and smartphones in test of ad recall

by TabTimes Staff

August 23 2013

What's the funniest ad you've seen recently? You may well be remembering one you saw on a tablet. A new study from IPG Media Lab and digital video advertiser YuMe indicates that viewers remember ads better when they watch them on tablets than on smartphones, computers or TVs.

The study sampled about 8,300 people and analyzed their viewing habits at the time of day when they normally watch video. It followed up with webcam interviews.

IPG suggests the better ad recall is due to the fact that viewers tend to watch videos on tablets when they’re just sitting at home.

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