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Drawbridge ad-tracking tech sees what you like across devices

by TabTimes Staff

October 7 2013

Drawbridge has created cross-device ad tracking technology designed to let marketers target what individual consumers like based on their online activity as they go from desktop to smartphone to tablet and perhaps back again.

The data Drawbridge collects is anonymized so marketers don't have any personally indentifiable information on you such as your email or name.

The idea is that, for example, if you search for a new printer on your desktop you might start seeing ads for printers as you surf the web on your smartphone or tablet.

Drawtly, has created a cross-device ad tracking technology, which it says lets marketers target individuals even as they jump from the device to device.

In other words, Drawbridge tracks your online activity across devices to better determine who you are and what you like to do. If you search for “chefs knives” on your desktop, Drawbridge could make it so that you see ads for kitchen ware on your smartphone.

Drawbridge’s product is attractive to marketers because it lets them retarget their desktop browser ads on the mobile web, where people are spending an increasing amount of their time online.


Read more at http://venturebeat.com/2013/10/07/drawbridge-wants-to-track-your-online-activity-across-devices-but-it-doesnt-like-the-word-track/#0lA9VeV6T2A3FISw.99

tly, has created a cross-device ad tracking technology, which it says lets marketers target individuals even as they jump from the device to device.

In other words, Drawbridge tracks your online activity across devices to better determine who you are and what you like to do. If you search for “chefs knives” on your desktop, Drawbridge could make it so that you see ads for kitchen ware on your smartphone.

Drawbridge’s product is attractive to marketers because it lets them retarget their desktop browser ads on the mobile web, where people are spending an increasing amount of their time online.


Read more at http://venturebeat.com/2013/10/07/drawbridge-wants-to-track-your-online-activity-across-devices-but-it-doesnt-like-the-word-track/#0lA9VeV6T2A3FISw.99

tly, has created a cross-device ad tracking technology, which it says lets marketers target individuals even as they jump from the device to device.

In other words, Drawbridge tracks your online activity across devices to better determine who you are and what you like to do. If you search for “chefs knives” on your desktop, Drawbridge could make it so that you see ads for kitchen ware on your smartphone.

Drawbridge’s product is attractive to marketers because it lets them retarget their desktop browser ads on the mobile web, where people are spending an increasing amount of their time online.


Read more at http://venturebeat.com/2013/10/07/drawbridge-wants-to-track-your-online-activity-across-devices-but-it-doesnt-like-the-word-track/#0lA9VeV6T2A3FISw.

tly, has created a cross-device ad tracking technology, which it says lets marketers target individuals even as they jump from the device to device.

In other words, Drawbridge tracks your online activity across devices to better determine who you are and what you like to do. If you search for “chefs knives” on your desktop, Drawbridge could make it so that you see ads for kitchen ware on your smartphone.

Drawbridge’s product is attractive to marketers because it lets them retarget their desktop browser ads on the mobile web, where people are spending an increasing amount of their time online.


Read more at http://venturebeat.com/2013/10/07/drawbridge-wants-to-track-your-online-activity-across-devices-but-it-doesnt-like-the-word-track/#0lA9VeV6T2A3FISw.99

tly, has created a cross-device ad tracking technology, which it says lets marketers target individuals even as they jump from the device to device.

In other words, Drawbridge tracks your online activity across devices to better determine who you are and what you like to do. If you search for “chefs knives” on your desktop, Drawbridge could make it so that you see ads for kitchen ware on your smartphone.

Drawbridge’s product is attractive to marketers because it lets them retarget their desktop browser ads on the mobile web, where people are spending an increasing amount of their time online.


Read more at http://venturebeat.com/2013/10/07/drawbridge-wants-to-track-your-online-activity-across-devices-but-it-doesnt-like-the-word-track/#0lA9VeV6T2A3FISw.99

tly, has created a cross-device ad tracking technology, which it says lets marketers target individuals even as they jump from the device to device.

In other words, Drawbridge tracks your online activity across devices to better determine who you are and what you like to do. If you search for “chefs knives” on your desktop, Drawbridge could make it so that you see ads for kitchen ware on your smartphone.

Drawbridge’s product is attractive to marketers because it lets them retarget their desktop browser ads on the mobile web, where people are spending an increasing amount of their time online.


Read more at http://venturebeat.com/2013/10/07/drawbridge-wants-to-track-your-online-activity-across-devices-but-it-doesnt-like-the-word-track/#0lA9VeV6T2A3FISw.99

tly, has created a cross-device ad tracking technology, which it says lets marketers target individuals even as they jump from the device to device.

In other words, Drawbridge tracks your online activity across devices to better determine who you are and what you like to do. If you search for “chefs knives” on your desktop, Drawbridge could make it so that you see ads for kitchen ware on your smartphone.

Drawbridge’s product is attractive to marketers because it lets them retarget their desktop browser ads on the mobile web, where people are spending an increasing amount of their time online.


Read more at http://venturebeat.com/2013/10/07/drawbridge-wants-to-track-your-online-activity-across-devices-but-it-doesnt-like-the-word-track/#0lA9VeV6T2A3FISw.99

tly, has created a cross-device ad tracking technology, which it says lets marketers target individuals even as they jump from the device to device.

In other words, Drawbridge tracks your online activity across devices to better determine who you are and what you like to do. If you search for “chefs knives” on your desktop, Drawbridge could make it so that you see ads for kitchen ware on your smartphone.

Drawbridge’s product is attractive to marketers because it lets them retarget their desktop browser ads on the mobile web, where people are spending an increasing amount of their time online.


Read more at http://venturebeat.com/2013/10/07/drawbridge-wants-to-track-your-online-activity-across-devices-but-it-doesnt-like-the-word-track/#0lA9VeV6T2A3FISw.99

tly, has created a cross-device ad tracking technology, which it says lets marketers target individuals even as they jump from the device to device.

In other words, Drawbridge tracks your online activity across devices to better determine who you are and what you like to do. If you search for “chefs knives” on your desktop, Drawbridge could make it so that you see ads for kitchen ware on your smartphone.

Drawbridge’s product is attractive to marketers because it lets them retarget their desktop browser ads on the mobile web, where people are spending an increasing amount of their time online.


Read more at http://venturebeat.com/2013/10/07/drawbridge-wants-to-track-your-online-activity-across-devices-but-it-doesnt-like-the-word-track/#0lA9VeV6T2A3FISw.99

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