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New England Journal of Medicine launches iPad app

by Tom Dunlap

March 15 2012

The New England Journal of Medicine has given new meaning to the old saw, “Take two tablets and call me in the morning.”

The esteemed medical journal – the oldest such journal continuously published in the world -- has finally joined the tablet generation, offering its content on the iPad.

The journal says the iPad edition of its weekly content, which is available now, includes video, audio, expandable images and features such as searching, sharing and notating.

You’ll find the NEJM iPad Edition app for free at the iTunes App Store. Subscribers to the Journal get free access to the iPad edition, and the journal  will feature “Online First” articles.

Everyone else can view and navigate one fully functional issue for free before hitting the pay wall. App-only subscribers can access a single issue of the journal for $5.99. From within the app, app-only subscriptions to the NEJM iPad Edition are available for $14.99 per month. 

The app is well integrated with social media; the iPad edition lets users share content via Facebook, Twitter or email.

In case you face the dreaded long wait in your doctor’s waiting room, you can store downloaded issues in your personal library and take multiple issues wherever you take your iPad.

"We know that you're busy, and you want to have the relevant clinical information you need, right at your fingertips," the Journal reported on its blog. 

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