What makes an iPad app a Super App?

by David Needle

June 15 2012

Apple’s App Store has been a spectacular success, but there have been plenty of misses along with the hits since Apple first created the online storefront back in 2008.

A new book available chronicle’s the history of the App Store including insights into some of the biggest hits as well as the flops. 

“After watching the app market every day for the last several years, I wanted to memorialize the key events which made the App Store a phenomenal success,” said Super Apps author Luis A. Gutierrez.

The $1.99 iBook is available online via, what else? the App Store and was created using using Apple’s iBooks Author app. 

More than a history though, Guitierrez includes marketing techniques he says developers should follow to successfully promote their apps. Gutierrez is the founder and CEO of the AppPicker website. 

“Super Apps not only delves into the reasons why Apple chose native apps instead of web apps but also tells the stories of super apps like Instagram, Words With Friends and Angry Birds to illustrate important marketing strategies,” he said. “The book also looks at major flops like the Color app to extract important lessons for developers.”

Chapter headings include: 

  • The first Super Apps
  • Innovative Apps
  • Crash and Burn
  • Marketing Your Super App
  • The Future of Super Apps
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