5 keys to creating an effective mobile app roadmap for your business

Free webinar about mobile app strategy on September 9, 11:30 AM ET / 8:30 AM PT
With:


News Corp’s iPad mag The Daily cuts almost a third of its staff

by David Needle

July 31 2012

The Daily, an ambitious daily news magazine for the iPad launched by Rupert Murdoch’s News Corp in February, 2011, announced major cuts to its staff and other changes today.

In addition to content changes, a total of 50 employees at The Daily are being released (29% of the full-time staff), the company said. 

Other changes include a decision to move to a portrait-only view  that The Daily says is the way the vast majority of its readers view content, though video will still be viewable in landscape mode.

The Daily said the two sections that saw the lightest traffic, Opinion and Sports, are being reorganized. As a result, Opinion will no longer be its own section. Opinion pieces and editorials will now appear “from time to time” in the news section “as appropriate.”



News Corp will now leverage its Fox Sports division to provide sports articles to The Daily which said it will also draw on other content partners. Existing features like photo galleries and the ability to track favorite teams via a customizable sports page remain.

On the flip side The Daily said in a release that it plans to continue to invest in the content its readers use the most: “original reporting, strong visual elements, great photography and video, award-winning design, infographics, and interactivity.”

“These are important changes that will allow The Daily to be more nimble editorially and to focus on the elements that our readers have told us through their consumption that they like and want,” said Editor-in-Chief Jesse Angelo. “Unfortunately, these changes have forced us to make difficult decisions and to say goodbye to some colleagues who have worked hard to make The Daily successful.” 

Links & Apps

Share with: Comment   v
Latest News   and more about Media

Free newsletters for more tablet news, insights, apps and tips



Comments

 

Latest in tablet business / productivity