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Huffington Post abandons pricing model for weekly iPad magazine

by Doug Drinkwater

August 8 2012

Huffington Post has abandoned its pricing model for Huffington, its new weekly iPad magazine, after just five issues. The magazine is now available for free from Apple’s Newsstand.

The publication was launched halfway through June and promised to offer exclusive features, columns, commentary and reviews.

The magazine, which is worked on by 24 full-time staff, was originally charged at $0.99 per issue, or $1.99 per week after a one-month trial, but Huffington Post has now decided to abandon that pricing model. Existing subscribers will be reimbursed.

“In the end, we felt that asking people to pay for the magazine was inconsistent with The Huffington Post itself, which has never charged for content”, said a Huffington Post Media Group spokesman, in an email to Mashable.

Skeptical observers may question whether this change in business model, which sees Huffington now rely solely on advertising, related to poor downloads but the magazine has reportedly achieved 115,000 downloads since launch.

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