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BBC says 12 million people watched the Olympics on tablets and smartphones

by Doug Drinkwater

August 13 2012

New statistics from the BBC show that 51.9 million people viewed the London Olympics on their TV, with another 12 million watching on their smartphone or tablet.

In a blog post published today, BBC Sport’s head of product Cait O’Riordan heralded London 2012 as “the multi-platform Games” and the “first truly digital Olympics”.

In the blog, O’Riordan revealed BBC’s website and apps received 9.2 million browser visits from mobiles, with an additional 2.3 million browser views coming from tablets.

Mobiles and tablets accounted for 12 million video requests during the Olympics and while mobile viewing remained consistent throughout the day, BBC data showed that tablet usage peaked at 9pm. BBC said that it received over 106 million requests for Olympic video content across all platforms.

The BBC was praised for its constant coverage of the Olympic Games, and won praise from viewers for its insightful commentary and coverage of all 26 sports.

This was in contrast to the public reception reserved for U.S. broadcaster NBC, which was criticized for delayed tape recordings.

The broadcaster did however attempt to refute these complaints by recently revealing that almost half of all viewers had watched the Olympics on their tablets.

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