Zite 2.0 -- a completely redesigned ‘intelligent magazine’ for iPad

by David Needle

December 4 2012

The redesigned Zite 2.0 features thousands of more topics and a redesigned interface with "discovery at every turn."
The redesigned Zite 2.0 features thousands of more topics and a redesigned interface with "discovery at every turn."

Despite cancellation of a high profile magazine app this week, there’s some good news for magazine lovers, Zite has unveiled a major update of its personalized news app.

This week started with the bombshell announcement that Rupert Murdoch is shutting down The Daily, News Corp’s highly touted magazine app for the iPad that had already seen significant cutbacks this past summer in staffing and original content.

But while The Daily’s problems have been well-chronicled (including the decision to limit distribution to iPad users), there is plenty of activity in the world of online magazine publishing.

Zite, which along with Flipboard, was an early player in the personalized news app for iPad, has just announced “a complete redesign” of its app.

The free Zite 2.0, pitched as an “intelligent magazine”, continues the app's tradition of “getting smarter” the more you use it. The more you use it the app’s “intelligent discovery engine” is designed to provide you with more content from a wide variety of sources (magazines, newspapers, authors, blogs, and videos) that matches your interests.

Zite, owned by CNN, says the interface for Zite 2.0 has been redesigned from the ground up to offer better, more personalized content -- and more of it -- as well as a “stunning” new interface the company says encourages discovery subtly without getting in your way.

A 20X increase in topics

Zite now covers 40,000 topics, an increase twenty times over of the number of topics in the previous version.


The app is now also integrated with Facebook so Zite can provide content suggestions based on your history in the social network.

Mark Johnson, CEO of Zite, says 2.0 represents an evolution of the company’s mission to change the way people discover information.

“Zite is now smarter than ever and will have you discovering unique content, fresh voices, and fascinating topics at every turn,” said Johnson. “We will continue to push the boundaries of what was thought possible for digital magazines."

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