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Hearst to publish magazines on iPad before they go to print

by Doug Drinkwater

January 18 2013

Hearst's deal applies to subscriptions and single copies of magazines
Hearst's deal applies to subscriptions and single copies of magazines

Magazine publisher Hearst is taking a unique approach to tablet publishing by offering the tablet edition before the print version becomes available.

Hearst says that all 22 of its magazines will become available on Apple’s Newsstand "days" before the print editions are published, with this headstart apparently varying by publication.

The decision is significant for the future of tablet publishing and could be the start of a trend, with Apple confirming to AllThingsD that it welcomes any publishers looking to go down the same route as Hearst.

Back in May of last year, Hearst said that it was selling 600,000 tablet editions each month, an impressive figure but one which was still dwarfed by the 22 million print editions sold the same time-frame.

The company has even toyed of pushing up the price of tablet magazines, as Hearst Magazine International CEO Duncan Edwards believes that readers will be willing to pay more for tablet magazines.

“There is a question of tablet versus the print edition, in terms of pricing. There’s quite a lot of evidence that people are prepared to pay as much, or even more, for a digital copy," said Edwards.

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