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The British Journal of Photography gets boost from tablet publishing as new owners take charge

by Doug Drinkwater

February 6 2013

The British Journal of Photography's iPad app has been downloaded over 200,000 times since launch
The British Journal of Photography's iPad app has been downloaded over 200,000 times since launch

The British Journal of Photography has been a print edition since 1854, but it appears that its recent foray into tablet publishing has helped the publication to attract new owners.

The new buyout sees the journal switch hands from Incisive Media to new digital media company Apptitude Media, although the deal does see Incisive Media take a small share in the start-up.

In an encouraging sign for the future of tablet publishing, the new owners said that The British Journal of Photography's iPad app (which was developed by Mag+) had “transformed” the fortunes of the monthly publication.

“We are at the very beginning of a publishing revolution. Magazines have been around for nearly 300 years, and they will be around for the next three centuries in one way or another, but what form they will take is being shaped right now,” said company founder and CEO Marc Hartog, a reference perhaps to the increasing numbers of publishers looking at tablets.

It is certainly no stretch to suggest that the British Journal of Photography has benefitted from its iPad app, with the journal having doubled its paying subscriber base since launching the app back in September of 2010. The app is said to have downloaded over 200,000 times.

Apptitude Media, meanwhile, is hardly a stranger to tablet app development with the London-based start-up already publishing the UK-version of Popular Science and lifestyle magazine 125 for the iPad.

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