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Thanks a million iPad; Hearst says it now has 1M tablet subscribers

by David Needle

May 3 2013

One million and counting. Publisher Hearst can now boast it’s hit the million mark in the number of subscribers it has on tablets like the iPad and Amazon Kindle Fire.

It hasn’t been easy though.

In fact, Hearst fell short of its earlier forecast that it would reach a million subscribers by the end of last year. Instead, it didn’t reach a million until the end of March, reports AllThingsD.

Meanwhile, David Carey, the head of Hearst Magazines, has his sights set higher. Back in February he predicted Hearst will have 3 million digital subscribers by 2016, or about 10% of its entire base of subscribers.

Hearst publishes a range of magazines such as Car & Driver, Esquire, Good Housekeeping and Popular Mechanics. 

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