Bored waiting for your food to arrive? Buffalo Wild Wings restaurants plan to make the dining experience more interesting by giving guests specially-outfitted 7-inch Samsung Galaxy tablets to use while they're there.
Buffalo Wild Wings is partnering with NTN Buzztime to bring that company’s tablet-based entertainment platform to all North American locations by the end 2015. The multi-year agreement follows a successful test of the tablets in approximately 30 Buffalo Wild Wings locations.
The BEOND tablet will let Buffalo Wild Wings guests order food, request songs and television programming, play games (both multi-player and arcade-style), and pay the bill.
The tablets are already available in approximately 150 corporate-owned locations, and the company says it expect them to be in about 500 Buffalo Wild Wings restaurants by the end of 2014 and to all North American locations by late next year.
“We worked closely with Buzztime to customize tabletop tablets that align with our brand, streamline some of our most popular gaming and music features and enhance Guests’ social interaction with the Buffalo Wild Wings brand,” said Ben Nelsen, VP of Guest Experience and Innovation for Buffalo Wild Wings. “Our intention is that the suite of features will evolve as we continue to listen to our Guests and bring them the best possible in-restaurant experience.”
Applebee’s still lays claim to the biggest tablet rollout planned in the US this year. The restaurant chain expects to distribute as many as 100,000 tablets this year to its various restaurants.
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