SMBs on a fast track to wider iPad adoption, according to national survey

by David Needle

March 8 2012

Even before the new iPad was announced, SMBs were ramping up their adoption of iPads.
Even before the new iPad was announced, SMBs were ramping up their adoption of iPads.

How popular will Apple’s new iPad be in small-to-medium-sized (SMB) businesses? A national survey shows the iPad was on a steep upward adoption curve even before the new iPad version was launched

iPad usage has almost quadrupled in the SMB market over the past year, growing from 9% in 2010 to 34% last year, according to a preview of the Business Journals’ survey of SMB business owners. The full survey results, which covered a representative sample of over 1,400 business owners, CEOs and presidents of companies with 5-499 employees, is set for release March 31. 

The results indicate these SMB iPad-adopters are tech-savvy and financially successful.   A breakout of the results show 72% have a college education and an annual household income of $176,000.  And while the iPad is relatively new technologies, the SMB iPad fans in the survey have existed an average of 28 years and average $9.2M in annual sales. 

"Our research has shown that for SMB owners, productivity and efficiency, which used to be the central benefits of technology, are now declining in importance compared to accessibility,” said Godfrey Phillips, VP of research at The Business Journals

“Now, it's crucial that business owners have access to their business information and data, anytime and anywhere.  The iPad, as well as smartphones and cloud computing, are all part of this new trend and are experiencing significant growth as a result of that need."

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