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IBM report shows tablet users were big spenders over the holidays

by TabTimes Staff

January 2 2014

A big takeaway from IBM's fourth quarter retail online index report is that while smartphones generated the most traffic on mobile platforms, tablets delivered the most sales.

Between October 1 and December 31, IBM found that smartphones drove 21.3% of all online traffic, close to double what tablets produced (12.8%).

But tablets drove 11.5% of all online sales, over twice that of smartphones (approximately 5%). Tablet users also tended to spend more per order at an average of $118.09, compared to smartphone users, who averaged $104.72 per order.

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