Nintendo is experimenting with tablets, says company president

December 18, 2013
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Nintendo of America President Reggie Fils-Aime has revealed that Nintendo is interested in "experimenting" with smartphone and tablet content, although Nintendo's full first-party games will continue to be exclusive to Nintendo's own hardware.

“It’s a topic that comes up all the time. It’s a debate that’s constantly had,” Fils-Aime said. “We recognize that there are a lot of smartphones and tablets out there, and so what we’re doing is we’re being very smart in how we use these devices as marketing tools for our content.”

But Nintendo believes its games are best experienced on Nintendo consoles like the Wii U and 3DS, so any Nintendo content on mobile platforms will likely aim at driving consumers to Nintendo's hardware.

“We’re also doing a lot of experimentation of what I would call the little experiences you can have on your smartphone and tablet that will drive you back to your Nintendo hardware,” Fils-Aime said. “It’s largely going to be much more marketing activity-oriented, but we’ve done little things where there’s some element of gameplay—a movement, a shaking, something like that.”

That's pretty vague, and honestly doesn't sound too appealing. But who knows what Nintendo might come up with? Head over to King 5 News for the full interview, including an unedited 14-minute chat with the Nintendo of America president.

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