Across all platforms, a vast majority of developers build apps which can work – or should work – both on smartphone and tablets. This is a takeaway of an app industry snapshot issued today by ad network Millennial Media. In a survey, 76% of 351 developers said they build universal apps.
This does not mean, though, that all these universal apps look alike on all devices, as some universal apps can show a different interface on a phone and on a tablet screen.
Still, this suggests that, for most developers, the smartphone is still the king of devices and tablets are not worth developing a separate app, better optimized for large screens.
Consider submitting your best tablet apps and games to The Tabby Awards competition
Other takeaways of this survey, which blends phone and tablet apps:
- More than 50% of app development companies have a size of… one. Less than 20% work in organizations with 10 employees or more.
- A large majority of app developers have already published several apps, and 60% expect to have 5 apps or more out there by the end of 2014.
- Android is by far the most popular platform: 80% of developers publish Android apps. In second position, iOS will partially catch-up with Android in 2014, though. But 78% of iOS developers say they will also develop for Android in 2014.
- The fastest growing platform is Windows. Almost 50% of developers plan to have Windows apps (either Windows Phone or Windows 8) in 2014.
- 17% of developers are not monetizing their apps, but almost half of them hope to start making money on them in 2014. Of the 83% who already monetize their apps, 73% do that through advertising, 45% via paid app downloads and about 30% through in-app purchases and virtual goods – a surprisingly low number as in-app purchases have recently been touted as the dominant revenue model going forward.
- Developing new apps is the top priority of developers, at 56%. Driving revenue comes second, at 16%, and Improving discovery/downloads third, at 15%.