PlayBook discounts growing tablet’s market share in Canada

February 16, 2012

RIM was forced to lop hundreds of dollars off the price of PlayBook to help its dealers clear inventory. The base 16GB model originally priced at $499 can now be found for as little as $199, while the higher end 64GB model has been cut from $699 down to $299. 

The bump to 15% market share is based on a survey of Canadian consumers by Toronto-based Solutions Research Group (SRG) as part of its Digital Life Canada Quarterly reports covered by Toronto’s Globe and Mail newspaper. 

The news comes at a time when RIM is banking heavily on its PlayBook 2.0 software update, due out later this month, to help revive interest in the BlackBerry-maker’s only tablet. 

The SRG report also shows that while Apple’s iPad still dominates tablet sales in Canada, it’s share of the market has dropped to 68%, from 86% in the previous quarter. 

SRG president Kaan Yigit said in the Globe and Mail article that the iPad is great at home but not “purse or jacket-pocket-friendly” like the 7-inch PlayBook. Yigit said Apple would be “completely misguided” to ignore the opportunity to make a smaller iPad model. 


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