Like other smartwatches on the market, Toq doesn't have the full functionality of a smartphone or tablet. Instead, it syncs with your smartphone, letting you quickly scan through texts, phone calls, and other alerts, such as calendar and WhatsApp notifications, without having to pull your phone out.
But unlike some of its big component customers like Samsung (which just unveiled its own Galaxy Gear wearable, and Apple (widely expected to join the smartwatch fray with its own branded iWatch), Qualcomm has a different agenda than trying to become the big kahuna of the emerging smartwatch market.
"We're not trying to be a consumer electronics company, but we do want to make a statement about what we think features and characteristics of successful wearable computing [are] going to be," Rob Chandhok, president of Qualcomm Internet Services and the Qualcomm Innovation Center, told CNET.
In other words, Qualcomm wants to attract other manufacturers to build smartwatch devices using Qualcomm components, particularly its mirasol low power display.
Qualcomm says Toq will sell for about $300 and be available around the middle of October.