Report: One in three tablet owners love shopping on their slate

July 31, 2012

CouponCabin worked with Harris Interactive for the study, which surveyed 2,214 adults in the U.S.

The report revealed that 32% of tablet owners list shopping as their most preferred activity on a tablet, with another 35% admitting to having redeemed a coupon on their tablet. 57% of tablet owners said that they shopped on their tablet while watching TV.

The study also looked at tablet ownership and how often these folk spend with their iPad and Android tablets. It found that one in five (20%) of U.S. adults now own a tablet, with ownership highest among 35 to 44 year olds (29%).

Just over half (53%) of tablets owners reported to spending less than an hour a day with their devices, with another 47% using their device for up to two hours a day. Approximately 16% said that they spent two hours or more with their tablets on a daily basis.


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