The recently released 2012 Salary Guide from recruitment special Robert Half details that mobile media is creating demand for professionals who can help companies beef up their mobile presence.
"The demand for professionals who can help companies take advantage of new technologies, such as mobile media or popular collaboration tools, is outpacing the supply in some cases," said John Reed, executive director of Robert Half Technology, in a release. "This has resulted in higher starting salaries within certain specialty areas."
Mobile media was one of four key hiring trends identified in the report along with: increasing amount of data; constantly evolving security threats and growing online collaboration in business.
In the case of mobile media, Robert Half said that the continued growth of smartphones and tablets is heightening the demand for individuals with experience creating and organizing content for the small screen. Demand in this case means higher starting salaries for mobile applications developers, which are expected to rise 9.1 percent over 2011 levels to a range of $85,000 to $122,500.
On the data side, Robert Half says the positions most in demand are business intelligence analysts, who will see a 6.3 percent increase in average starting salaries to a range of $87,750 to $123,500.
Rounding out the last two areas, data security and protection continue to be a priority for companies, particularly in industries such as banking and healthcare. Starting salaries for data security analysts are expected to increase 6 percent to a range of $89,000 to $121,500.
Interest in online collaboration expertise is being driven as firms increase their use of internal social media to facilitate collaboration and online learning. Robert Half says there’s an increasing need for software developers, especially those with SharePoint and .NET experience. The base compensation for software developers is expected to rise 6.5 percent next year to a range of $70,000 to $111,000.